Ethical use of AI

1. A person stays in charge

Every flow starts in approve first mode. A person in your business reads and approves outbound work, such as emails, replies, proposals, posts and advert changes, before it goes.

You may move a flow to autopilot once you trust it. You stay responsible for everything it sends. Proposals and advertising spend always wait for a person's yes, even on autopilot.

2. What flows may not be used for

You must not use a Knorra flow, its instructions or its output to:

• send unsolicited marketing that the law does not allow, or keep contacting anyone who has asked you to stop;
• mislead people about who you are, what you sell, what it costs or what it does;
• harass, threaten, discriminate against or exploit anyone, or target children;
• collect, buy or use personal data you have no lawful basis to use;
• promote anything illegal, dangerous or deceptive, including scams, fake reviews and fake engagement;
• make decisions about people's jobs, credit, housing, health or legal rights without a person reviewing them;
• get around a platform's limits, checks or bans, or run accounts you are not allowed to run.

3. No impersonation

Flows write and post as your business, from accounts you own. They must never pretend to be another person or business, invent a member of staff, write reviews or testimonials, or suggest a message was written by someone who did not approve it.

If someone asks whether they are talking to a person or to an automated system, answer honestly.

4. Lawful outreach under PECR and UK GDPR

You are the sender of every message and the controller of the personal data your flows use. In the UK that means the Privacy and Electronic Communications Regulations (PECR) and UK GDPR apply to your outreach. In particular:

• Marketing email to individual people, including sole traders and some partnerships, needs their consent unless the soft opt in applies. Email to people at companies is allowed if it is relevant to their job and they can opt out.
• Every message says who it is from and gives a simple way to opt out, and every opt out is honoured at once. LeadGen keeps a do not contact list that a run can add to and never remove from.
• You have a lawful basis, usually legitimate interests, for the contact data you use, and you tell people where you got their details when they ask.
• You follow the rules of every other country you contact.

5. Platform rules

Flows work inside apps you already use, such as your mailbox, your social tools and your advertising accounts. You follow each platform's terms and policies, including its rules on automation, advertising and sending limits.

Some networks restrict automated posting. If you choose to post through Claude in Chrome instead of an official scheduling tool, you accept that risk when you choose it, and your account may be restricted by the network.

6. Honest content

Check that claims in emails, posts, proposals and adverts are true and that you have the right to use any image, music or voice a flow uses. Label content made with AI where a platform or the law requires it.

7. If something goes wrong

If a flow does something you did not expect, pause it from the dashboard and tell us at the address on this page. If we see a licence used in breach of this agreement, we may suspend its connection to the Knorra connector as the Terms and conditions describe.

Contact

NextGen Software Ltd. support@knorra.ai